STONEHENGE HEALTH META ADS
Role: Designer
Team: Laurence Hardy
Summary: In 2026 I created a series of static paid ads from concept to delivery for premium supplement brand Stonehenge Health. I created a component framework in Figma that allows for fast iteration that is required in performance creative. Dozens of static and animated variations can be produced within minutes from this system.
VOICE CONTROL HEADLAMP Ads
Role: Designer
Team: Laurence Hardy
Summary: In 2025 I created a series of static paid ads for an innovative new product category: a voice controlled headlamp. Three different visual layouts were developed and tested with 5 subject line options, 10 body copy options and two CTA options optimized using AI tools.
“ECHO” Poster & SOcial Video
Role: Designer, Content Creator
Team: Laurence Hardy
Summary: Instead of operating as a traditional behind-the-scenes designer, I leveraged my digital native expertise to create a dynamic, multi-channel campaign. I designed an 18"x24" print poster as an e-commerce product, but simultaneously documented the creative workflow. This documentation was transformed into a social media short, turning the process into a product.
I split tested three title copy options ultimately leading to a version with 22x more impressions than other versions.
TRIMBLE DIGITAL ADS
Role: Designer
Team: Laurence Hardy
Summary: I contracted with Trimble, a multi-billion dollar B2B SaaS leader, to design digital ad campaigns. In this role, I leveraged my expertise in brand design and UI/UX principles to translate complex solutions into clear, high-performing ads. This experience honed my ability to create compelling visuals that increase brand visibility and drive business growth within a highly technical market
