“ECHO” Poster & SOcial Video
Role: Designer, Content Creator
Team: Laurence Hardy
Summary: Instead of operating as a traditional behind-the-scenes designer, I leveraged my digital native expertise to create a dynamic, multi-channel campaign. I designed an 18"x24" print poster as an e-commerce product, but simultaneously documented the creative workflow. This documentation was transformed into a social media short, turning the process into a product.
I split tested three title copy options ultimately leading to a version with 22x more impressions than other versions.
TRIMBLE DIGITAL ADS
Role: Designer
Team: Laurence Hardy
Summary: I contracted with Trimble, a multi-billion dollar B2B SaaS leader, to design digital ad campaigns. In this role, I leveraged my expertise in brand design and UI/UX principles to translate complex solutions into clear, high-performing ads. This experience honed my ability to create compelling visuals that increase brand visibility and drive business growth within a highly technical market
