Origin Product Video
Role: Creative Director
Team: Outdoor Ecom (Agency), Laurence Hardy, Joe Parker, Tim Presley
Summary: In 2023, I was the in-house creative director for a video project with contracted agency Outdoor Ecom, producing a product video for the “Origin” a line of premium pocket knives. I provided the creative brief, reviewed scripts and storyboards, and gave critical feedback on video cuts to ensure the final product was innovative yet consistent with the brand.
Slayer Laser Social Media Video & GIFs
Role: Creative Director
Team: Outdoor Ecom (Agency), Laurence Hardy, Joe Parker, Zach Zarosinski, Liz Cowell, Joseph Hunt, Tim Presley
Summary: In 2025, I acted as creative director for a social media vertical video campaign with the agency Outdoor Ecom, featuring the "Slayer," a modern, sleek flashlight with a laser. I developed the creative brief and provided critical feedback on scripts, storyboards, and video cuts, ensuring the final videos were innovative and on-brand. I also directed the creation of a set of high-energy GIFs, ready to be deployed across email marketing, social posts and paid ads.
Tik Tok SHOP Launch
Role: Creative Director
Team: Laurence Hardy, Magaly Guardado, Nico Strapazon, Liz Cowell
Summary: During the 2024 launch of our TikTok account and its integrated e-commerce shop, I served as the creative director for all vertical video content. I led our internal creative team, overseeing a wide range of content styles—from authentic, on-the-go user-generated content (UGC) shot on mobile phones, to dynamic edits of existing high-production videos, and the creation of trendy, humorous short-form clips. This hands-on, end-to-end creative direction ensured a cohesive and impactful brand presence on a key new platform, all without relying on outside agencies or creators.